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爱马仕竟然出口红了!价格果然很奢侈

时间:2020-02-06 15:36      来源:米娜时尚网www.minaw.com.cn      
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你没有看错,那个以顶级奢侈包包皮具闻名的爱马仕,也要进军美妆界了!

首次试水,爱马仕便从女性最热爱的口红入手,推出了最新的唇膏系列。

不过,因为爱马仕的包包都需要配货购买,所以也有网友打趣道:不知道他家的口红需不需要配货。

Hermès, the luxury French fashion house behind the iconic Birkin bag and logo jewelry collection, has announced its first foray into makeup with the launch of Rouge Hermès, a brand new lipstick line.

爱马仕(Hermès)是标志性铂金手提包和徽标珠宝系列背后的法国奢华时装品牌,近日宣布推出全新口红系列Rouge Hermès,首次涉足彩妆业务。

Following in the footsteps of Gucci Beauty, which relaunched in 2019, Hermès is set to unveil a 24-strong lipstick collection in intense shades such as deep red, rose and coral. Manufactured in Italy, the lipsticks will be available in two popular finishes – matte and satin – with the latter said to take inspiration from the sumptuous leather finish of Hermès' world-famous Kelly bag, according to the Wall Street Journal.

继2019年重新推出的Gucci Beauty的脚步之后,爱马仕(Hermès)将推出深红色、玫瑰色和珊瑚色等浓烈色调的24种强烈的唇膏系列。据《华尔街日报》报道,此系列的口红在意大利制造,有两种流行的质感:哑光和缎面。后者据说是从爱马仕举世闻名的凯利包的奢华皮革表面处理中汲取灵感的。

Of course, Hermès fans will know the brand's burgeoning fragrance dynasty well, with popular perfumes such as Hermès Twilly and Eau des Merveilles. While it has already put its stamp on the beauty world, this is the first time Hermès has branched out into color cosmetics, and the new drop is already making waves.

当然,爱马仕(Hermès)粉丝们非常熟悉爱马仕迅速发展的芬芳王朝,出品了HermèsTwilly和Eau des Merveilles等受欢迎的香水。爱马仕虽然已在美容界崭露头角,但这是爱马仕首次涉足彩妆领域,而新一轮的热潮已经引起轰动。

In true Hermès style, the block-color packaging is Instagram-worthy but it is also sustainable. Made of metal and permabrass hardware, which you'll spot on some of the handbags, Pierre Hardy, creative director of jewelry and shoes at the brand, told WSJ that he wanted the lipstick cases to be as luxe as possible in order to give them their own value. What's more, they can be refilled time and time again. Each lipstick will retail at $67 and refills will cost $47.

按照真正的爱马仕风格,拼色包装是值得拍了发在Instagram上的,但这种包装也是可持续的。用金属和永久黄铜制成的金属设计,可以在某些手袋上找到,爱马仕的珠宝和鞋类创意总监皮埃尔·哈迪(Pierre Hardy)告诉《华尔街日报》,他希望口红外壳尽可能地豪华,以便它们本身也能存留价值。而且,这种口红外壳可以不断补充内容物。每支唇膏的零售价为67美元,补充装的价格为47美元。

Judging by the very first pictures of the collection, the lipsticks, which have been in the pipeline for two years, look brilliantly pigmented. The formula also boasts lots of natural ingredients such as beeswax to lock in moisture and hydration, and ensure better color payoff. A handy lip brush will also accompany the products.

从该系列的第一张图片来看,已经在流水线上生产两年的口红看起来色彩鲜艳。该配方还拥有许多天然成分,例如蜂蜡,可以锁住湿度和水分,并确保更好的色泽。产品还附带了方便的唇刷。

You can find the lipstick collection, which will be available in 35 countries starting in March, in various Hermès boutiques and on hermes.com.

您可以在各个爱马仕专卖店和hermes.com上找到将于3月开始在35个国家/地区发售的口红系列。

多知道一点

Kelly Bag

大名鼎鼎的凯莉包原型来自爱马仕于1892年发布的一款为狩猎者设计的马鞍袋,命名为Hight Bag,是爱马仕最早的皮具单品。

1956年,当时某本杂志上刊登了摩纳哥王妃Grace Kelly 怀着身孕拎着这款包袋遮挡孕肚的照片,此后这款包一举成名,也正式更名为 Kelly。



本文标题:爱马仕竟然出口红了!价格果然很奢侈

(责编:岳弘彬)

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